Schedule
2012
Saturday, May 5th
9:00 AM

Conference Program Schedule

Institute of Business Administration

9:00 AM - 9:00 AM
9:05 AM

Welcome Address

Mohammad Nishat, Institute of Business Administration

9:05 AM - 9:20 AM
9:20 AM

Overview of IBA ICM 2012

Yasmin Zafar, Institute of Business Administration

9:20 AM - 9:30 AM
9:30 AM

KEYNOTE: Globalization and its impact on marketing strategies

Pervez Ghauri, King’s College London, UK

G&TAuditorium

9:30 AM - 10:15 AM
10:15 AM

Address by Chief Guest

Abdul Hafeez Shaikh, Institute of Business Administration

G&TAuditorium

10:15 AM - 10:25 AM
10:25 AM

Address by Dean & Director IBA

Ishrat Husain, Institute of Business Administration

G&TAuditorium

10:25 AM - 10:40 AM
10:40 AM

Vote of Thanks

Huma Amir, Institute of Business Administration

G&TAuditorium

10:40 AM - 10:50 AM
11:10 AM

KEYNOTE: Branding in the Digital Age

Jikyeong Kang, Manchester Business School, UK

G&TAuditorium

11:10 AM - 11:55 AM
11:55 AM

KEYNOTE: British Muslim consumers and halal food choices

Ahmad Jamal, Cardiff Business School, Cardiff University, UK

G&TAuditorium

11:55 AM - 12:40 PM
12:40 PM

Trust, Reputation and Investing in Pakistan

Andrew Tucker, Brunel University
Arif Zaman, Henley Business School

G&TAuditorium

12:40 PM - 1:10 PM
1:10 PM

Address by Chief Guest

Khalid Mehmood, Getz Pharma

G&TAuditorium

1:10 PM - 1:20 PM
1:20 PM

Vote of Thanks

Jami Moiz, Institute of Business Administration

G&TAuditorium

1:20 PM - 1:30 PM
2:30 PM

Student Colloquium: Correlation between celebrity endorser's equity and the brand personification of Pantene and its influence on the purchase intention of the consumers

Sana Hasan

Room S2

2:30 PM - 4:20 PM

Student Colloquium: Motivation to buy formal luxury apparel brands in the male youth segment

Syed Sayem Mustafa
Sarah Zubair
Sultan Waleed Khan
Ashar Kamil

Room S1

2:30 PM - 4:20 PM

Student Colloquium: Consumer perceptions towards female models & their necessity

Saad Baig

Room S2

2:30 PM - 4:20 PM

Student Colloquium: Factors behind brand switching (prepaid customers) in Pakistani telecom market

Adnan Sadiq

Room S2

2:30 PM - 4:20 PM

Student Colloquium: Factors constructing consumer’s emotional attachment towards brands

Sarah Zubair
Syed Sayem Mustafa
Ehsan Ali Khan

Room S1

2:30 PM - 4:20 PM

Student Colloquium: Measuring impact of gender persuasion in celebrity endorsement on consumers: a research analysis carried out in Karachi, Pakistan

Umair Asif

Room S2

2:30 PM - 4:20 PM

Student Colloquium: Pakistan consumer’s perception of country of origin vs. brand name in three basic product lines

Salman Tahir

Room S1

2:30 PM - 4:20 PM

Student Colloquium: Purchase of Counterfeit Products

Muhammad Ahmed Anjum

Room S1

2:30 PM - 4:20 PM

Student Colloquium: Quality & consumer price perception at one potato two potato

Syed Nameer Ameer
Maha Khan
Nazish Fawad Khan
Sonia Ochani
Syeda Maryam Anis

Room S2

2:30 PM - 4:20 PM

Student Colloquium: Self-brand connection for Levis jeans vs. counterfeit Levis jeans

Bilal Shah Khan

Room S1

2:30 PM - 4:20 PM
4:30 PM

An appraisal of the Islamic financial industry’s compliance with the ethical standards of Islamic marketing

Wafica Ghoul, Lebanese International University, LEBANON

G&TAuditorium

4:30 PM - 5:00 PM
5:00 PM

The world of exports: global and regional analysis

Khawaja Amjad Saeed, Hailey College of Banking & Finance, University of the Punjab

G&TAuditorium

5:00 PM - 5:30 PM
5:30 PM

Vote of Thanks

Huma Amir, Institute of Business Administration

G&TAuditorium

5:30 PM - 5:40 PM