Adnan Sadiq

Abstract/Description

There are number of reasons for a brand switch for a consumer including from personal, professional, network limitations, perceptions, motives and recommendations from others. In order to find the major reasons of brand change in the context of Pakistani telecom market a research is carried out whose finding are presented in this research paper. To keep focused to limited and major factors in the brand switch a literature review is carried out which helps in outlining major factors of brand switch in Pakistani Telecom Market. The literature review consists of all the research work already done on this topic as well as articles published in magazines and other places.

Location

Room S2

Session Theme

Session 3: Services Marketing (Track: The Marketing Mix)

Session Type

Event

Session Chair

Dr. Tek Nath Dhakal, Dr. Mushtaq Luqmani

Session Moderator

Amber Gul Rashid

Start Date

5-5-2012 2:30 PM

End Date

5-5-2012 4:20 PM

Comments

Student Colloquium: Parallel Sessions

Session 3: Services Marketing

Track: The Marketing Mix

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May 5th, 2:30 PM May 5th, 4:20 PM

Student Colloquium: Factors behind brand switching (prepaid customers) in Pakistani telecom market

Room S2

There are number of reasons for a brand switch for a consumer including from personal, professional, network limitations, perceptions, motives and recommendations from others. In order to find the major reasons of brand change in the context of Pakistani telecom market a research is carried out whose finding are presented in this research paper. To keep focused to limited and major factors in the brand switch a literature review is carried out which helps in outlining major factors of brand switch in Pakistani Telecom Market. The literature review consists of all the research work already done on this topic as well as articles published in magazines and other places.