Abstract/Description
According to Merriam Webster dictionary word “counterfeit” is defined as “made in imitation of something else with intent to deceive”. So the term counterfeit product refers to a product which is made in imitation of some famous or renowned brand. Therefore a counterfeit product can be great threat to the reputation of original brand as well as for the free market economy. This whole exercise gives rise to unfair market competition and unethical practices to follow. In Relation to that the purpose of this whole study is to investigate the respondent’s perceptions, ethical and personal traits and their understanding about counterfeit products in Karachi. To make this research worthwhile a proper empirical research methodology has been carried out by surveying almost 220 people. Results show that respondents tend to disagree with the notion of counterfeit products; however they still think it’s traditionally and culturally acceptable.
Keywords
Location
Room S1
Session Theme
Session 3: Services Marketing (Track: Consumer Behavior)
Session Type
Event
Session Chair
Dr. Wafica Ghoul, Dr. Mohammed Solaiman
Session Moderator
Dr. Huma Amir
Start Date
5-5-2012 2:30 PM
End Date
5-5-2012 4:20 PM
Recommended Citation
Anjum, M. A. (2012). Student Colloquium: Purchase of Counterfeit Products. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day1/13
Included in
Student Colloquium: Purchase of Counterfeit Products
Room S1
According to Merriam Webster dictionary word “counterfeit” is defined as “made in imitation of something else with intent to deceive”. So the term counterfeit product refers to a product which is made in imitation of some famous or renowned brand. Therefore a counterfeit product can be great threat to the reputation of original brand as well as for the free market economy. This whole exercise gives rise to unfair market competition and unethical practices to follow. In Relation to that the purpose of this whole study is to investigate the respondent’s perceptions, ethical and personal traits and their understanding about counterfeit products in Karachi. To make this research worthwhile a proper empirical research methodology has been carried out by surveying almost 220 people. Results show that respondents tend to disagree with the notion of counterfeit products; however they still think it’s traditionally and culturally acceptable.
Comments
Student Colloquium: Parallel Sessions
Session 3: Services Marketing
Track: Consumer Behavior