Insights From Feedback: Enhancing Fraud Awareness and Education for Business Success
Abstract/Description
Pakistan has a youth-dominant demographic, making it a growing market for conglomerates. However, despite the transformative impact of technology in this digital era, the country's literacy rate, lack of awareness and the prevalence of digital fraud present barriers to the complete utilization of digital services and products. To address these challenges, we propose the use of customer feedback from different channels including, Google Play Store, App Store and other social media platforms. By analyzing reviews from customers, businesses can understand user-behavior towards new digital products, understand their concerns and gather insights into recent digital fraud techniques. This approach will enable businesses to tailor their services more effectively and apply necessary client-side security. We utilized SVM for classifying reviews into various categories, resulting in valuable insights. Furthermore, leveraging feedback analysis will facilitate the development of targeted marketing campaigns and advertisements designed according to customer personas, thereby maximizing engagement and satisfaction.
Keywords
Feedback analysis, Business intelligence, Fraud awareness, Marketing, Digital transformation, SVM
Track
Marketing
Session Number/Theme
1C: Marketing
Session Chair
Prof. Dr. Muqqadas Rehman ; Dr. Amber Gul Rashid
Start Date/Time
30-5-2024 1:50 PM
End Date/Time
30-5-2024 3:20 PM
Location
MCS-5, AMAN-CED Building
Recommended Citation
Ahmed, Z., & Gul, S. (2024). Insights From Feedback: Enhancing Fraud Awareness and Education for Business Success. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/15
COinS
Insights From Feedback: Enhancing Fraud Awareness and Education for Business Success
MCS-5, AMAN-CED Building
Pakistan has a youth-dominant demographic, making it a growing market for conglomerates. However, despite the transformative impact of technology in this digital era, the country's literacy rate, lack of awareness and the prevalence of digital fraud present barriers to the complete utilization of digital services and products. To address these challenges, we propose the use of customer feedback from different channels including, Google Play Store, App Store and other social media platforms. By analyzing reviews from customers, businesses can understand user-behavior towards new digital products, understand their concerns and gather insights into recent digital fraud techniques. This approach will enable businesses to tailor their services more effectively and apply necessary client-side security. We utilized SVM for classifying reviews into various categories, resulting in valuable insights. Furthermore, leveraging feedback analysis will facilitate the development of targeted marketing campaigns and advertisements designed according to customer personas, thereby maximizing engagement and satisfaction.
