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Graduate Research Projects from 2019

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Toyota motor oil - market analysis, Muhammad Faizan Siddiqui, Osama Nadeem Siddiqui, Muhammad Usman Tanveer, Syed Bilal Asim Kazmi, and Syeda Adeeba Zahid

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Understanding the brand equity of candyland novella: the recommended marketing and retail strategy for the brand, Amal Rauf, Anum Sadik, M. Danish Ashraf, Sundus Iftikhar, Syed Faizan Zafar, and Zohaib Iqbal Khan

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Vision pharmacy program-RB Pakistan, Haseeb Shahid, Javeria Nakhuda, Rahma Nizami, Sarah Farooq, Shahmeer Yusuf Khan, and Syed Zohaib Jamil

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Walls e-commerce, Hera Qamar, Maria Zubairy, Muhammad Zaid Moosani, Qazi Mohtashim Ahmed, Sara Khan, and Tooba Mushtaq

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Workplace incivility, Rabia Khatian, Musa Ali, and Fida-i- Muk

Graduate Research Projects from 2018

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A comparative analysis- Pakistan rangers (Sindh) training and career progression regime, Muhammad Farhan Abbasi

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A comprehensive business plan for the launch and execution of a fast food restaurant: the burger joint, Muhammad Taimoor Hussain

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A critical analysis of state sponsored free and compulsory education in Pakistan, Ghulam Hussain

Al-Mezan investments, Assad Ullah Ashraf, Hassan Adil Malik, Komal Shamnani, and Syed M. Hussain

Analysis for feasibility of e2e outsourcing (3PL) of imports and advice a comprehensive plan and execution strategy with the aim to reduce delay & hindrances which might be affecting PPL's operations, Syed Owais Ahmed, Sohaib Zulfiqar, Waqas Abrar, Nasir Mazhar Abro, Waqas Ahmed Khan, and Muhammad Azeem

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Analyzing factors influencing the sourcing preference and buyer supplier relationship for Pakistan's home textile value added export industry, Abdul Moiz

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An assessment of the influence of demographic factor on impulse buying behavior in professionals that are full time employed or are self-employed, Murtaza Mansoor

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Apects concerning the notion of perceived organizational support, Omer Siddiqui

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Application of global pricing and billing system in the banking industry of Pakistan, Saqib Azeem

Assessment of flavor industry and preparation of a feasibility report for flavor manufacturing plant in Pakistan, Sayed Muhammad Wajdan, Syed M. Asad, Neemi Bano Siddiqui, Shaheer Ahmed, and Nabil Ahmed

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Asset integrity management in medium-sized manufacturing sector of Karachi, Hassan Ahmed

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A study on low investor base in capital market of Pakistan, Faizan Shujaat, Hammad Khalid, Haris Saeed, Muhammad Shoaib Khan, Muhammad Umer Ather, and Rao Umer Ali Khan

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Automation of tender management in procurement process at public sector organizations, Zohaib Ahmad

Automobile industry by segment & opportunities (fuel cards), Ammar Junaid, Hassan Saeed, Khawaja Bilal Ahmed Wyne, and Muhammad Naqeeb

A way to drive business performance, Areeb Ekhlaque, Murtaza Naseem, Khizer Zulfiqar, Najeeb Ullah, and Shoaib Abbas

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Barriers in developing an effective project management office (PMO) in Pakistan, Muhammad Ubaid Shareef

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British council library, Ayesha Ahsan, Binte Zohra, Ramla Hussain Zaidi, Umer Javed, and Usman Farooq Usmani

Building B2B marketing strategy & business development plan for Barqtron, Anum Saeed, Masooma Zaidi, Mujtaba Asad Ali, Ramsha Arif, Sehar Masud, and Zohaib Aijaz

Business feasibility plan for office furniture industry Pak carpet industries (PCI), Osama Bin Shahid, Talha Khan, Habib Akbar, Saad Iqbal, and Mubashir Akhai

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Business intelligence tools for predicting stock prices of cement companies listed at Pakistan Stock Exchange, Muhammad Fahad Hasnie

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Business plan for a new application based courier service in Pakistan : service in Pakistan an entrepreneurial venture, Hammad Zafar Usmani

Business plan for Sicilian pizza, Syed Omar Javed, Kashif Riaz, Muhammad Junaid Muzammil, Bilal Javed Jafrani, and Rohail Ahmed Khan

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Business plan starting up a garment export company in the light of geo-political environment, Mirza Hammad

Careem-profiling of bike customers, Komal Azhar, Mahroze Ali, Mushhood Ahmed Khan, Mohammad Ali Khawar, Sohaib Patel, and Syed Usman Naqvi

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Centralize banking operations V/S decentralized banks in Pakistan, Rameez Abdul Qadir

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Comparative study of solar assembling in Pakistan vs imports opportunities and challenges, Ali Mukhtar

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Convergence of neuroeconomics and data science: an illustration through neural network modelling, Baqar Abbas Jafri

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Critical study of public and private investments in Pakistan, Muhammad Tahir

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Determinants of under-five mortality: a logistic regression analysis using evidence from demographic and health survey, Madiha Khan

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Digital marketing in Pakistan-brand managers perception and approach, Irfan Iqbal

Digital payment ecosystem in Pakistan, Furqan Rafi Shan, Hasan Jamil, Sahabzada Aunuddin Qadri, Syed Sarmad Hasan, Syed Shayan Safdar, and Tahir Ashraf

Dipitt: a new product launch, Syed Arsal Ayub, Sunaim Shadmani, Saad Hamid, Sehrish Yunus, and Umair Asif

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Economic, social, administrative, and environmental impacts of departmental stores operating in Karachi, Yasir Hussain

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Employee value proposition: importance of managing expectations with change in generation, Muhammad Hassan Rafique

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Energy cost savings at Asia Petroleum Limited, Adnan Husain Siddiqui

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Evaluating the business potential of security equipment market in Karachi, Asif Ali Khan

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Exploratory study of retirement perceptions and practices in structured organizations in Karachi, Lubna Ismail

Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods, Muhammad Raheel, Ashar Azam, Ahmed Fariuddin, Ali Salman, and Abdur Rafay

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Feasibility of a digital marketing company for political parties in Pakistan, Muhammad Abdullah Zaidi

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Feasibility of developing new shipyard facilities in Pakistan, Avais Fargham

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Feasibility of launching mechanical couples in steel fixtures, Muhammad Tahir Ghori

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Feasibility of National entrepreneurship online program (NEOP): at IBA CED, Karachi, Adnan Mahmood

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Feasibility of online grocery in Karachi, Faiz Ullah Ghazi

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Feasibility study and business plan for a new men fairness cream in Pakistan an entrepreneurship venture, Shoaib Ahmed

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Feasibility study and business plan for a new men's apparell in Karachi: an entrepreneurship venture, Mubashir Siraj Palla