Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Mohammad Kamran Mumtaz, Assistant Professor, Department of Management
Committee Member 1
Dr. Mohammad Kamran Mumtaz, Assistant Professor, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Telemart&start=0&context=8598587&facet=">Telemart, Marketing plan, Advertisement campaigns, Tradelink enterprises, Business model, Management problem
Abstract / Summary
Telemart is a startup of two brothers who established Telemart when they were merely university students. It is a subsidiary of trade links enterprises, a company having 23 years of experience in dealing with consumer electronics especially mobile phones.
At Telemart you will find most mobile phone variants worth buying along with the accessories to compliment your mobile phone. Over the past few years, E-commerce industry of Pakistan has seen a dramatic growth. As the lives of people are getting more busy and online purchasing has become easy, people are opting to buy online due to ease of purchase, more variety and less time consumption.
To cater this ever-increasing demand, Telemart has also evolved in the recent years and to cater to the wide audience Telemart has increased its product portfolio. Now you can buy from Mobile phones and accessories to even socks at Telemart! And even do your groceries while you are it!
Telemart in the recent years has seen dramatic growth in business and it is now considered to be one of the top e-commerce company in Pakistan.
So, what’s next for Telemart? Although the company is enjoying growth in the market, but the competitors are also getting fierce in fighting to get ahead in the e-commerce landscape. There are about hundred e-commerce websites operating in Pakistan fighting for the same pie.
To stay ahead in the game and stay at the top of the competition Telemart has soft launched its affiliate program. In this program anyone who has access to internet and has a cellphone can sign up and earn by selling Telemart’s products and earn attractive commissions.
This comprehensive document comprises of the marketing plan for Telemart Affiliate program. Keeping in view of the target market and industry trends. It also includes an analysis of the top e-commerce players in the market. A guide on how to conduct their awareness and advertisement campaigns, what marketing channels to use along with their benefits.
Recommended Citation
Zafar, M. A., Ali, M., Siddiqui, N. B., Zaidi, S. D., Mustafa, S. M., & Khan, U. H. (2019). Telemart – affiliate program (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/208
