Understanding the evolving men shaving habits

Author

Ghulam Mohiuddin
Noman Ahmed
Osama Saeed
Talha H. Siddiqui
Zain Afzal

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Keywords

Marketing strategy, Gillette, Communication strategies

Abstract / Summary

Over the few years, male grooming has emerged out as a huge market with alot of potential and opportunities for companies. Shaving by far is one of the key contributors in the overall grooming industry and Gillette enjoys a leadership position in this category globally with a legacy that is aimed at satisfying this need for more than a century. Shaving habits in Pakistan are slightly different when compared with other western and some eastern countries. For instance, there is a certain chunk if male population who prefer getting shaved at a barbershop, while there is another group of individuals who don't use razors but rather use trimmers. Individuals who prefer to shave different motivations to perform this activity and their choice of particular brand and sku' depends on numerous factors like their income, lifestyle, education, age etc.

Recommended Citation

Mohiuddin, G., Ahmed, N., Saeed, O., Siddiqui, T. H., & Afzal, Z. (2015). Understanding the evolving men shaving habits (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/94