Degree
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Advisor
Dr. Nasir A. Afghan, Assistant Professor, Department of Management
Project Coordinator (Internal)
Dr. Mohammad Asad Ilyas
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Human%20relations&start=0&context=22553187&facet=">Human relations, Mobilink, Employer branding,
Abstract / Summary
Employer branding is a nascent concept in the field of HR. The core idea behind this concept deals with how a company projects itself as an employer of choice for its prospective employees. Employer branding has only recently gained prominence in Pakistan owing to the increasing competition for employers in attracting and retaining the top talent.The competitiveness n the telecom industry is intense, which is also reflected int he cellular providers' quest to find the best candidates to recruit. Mobilink, despite being the market leader, also suffers from this problem and proposed this project to evaluate and implement the concept of employer branding for itys recruitment practices.
Recommended Citation
Sher, A. K., Qayam, N. S., Dar, O. S., Abdullah, R., & Nizami, Z. A. (2014). Employer branding at Mobilink (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/74
