Abstract/Description
During the first decade of the twenty first century, and for the first time in the history of Pakistan, over half of the households in the country belonged to the middle class (M-class). During this period (2002-2011) the M-class, defined as households with daily per capita expenditures of $2-$10 in 2005 purchasing power parity dollars1 , grew from 32 percent to 55 percent of all households in the country, and the number of people in this class doubled from 38 million to 84 million. Real aggregate national consumption increased by about $60 billion, of which $55 billion was accounted for by the increase in consumption of the M-class.
Location
Seminar Room, S4 1st Floor, CED Bldg
Session Theme
Session 4: Parallel Sessions
Session Type
Event
Session Chair
Dr. Amber Gul Rashid
Start Date
4-5-2014 9:00 AM
End Date
4-5-2014 11:00 AM
Recommended Citation
Ghani, J. A. (2014). Parallel Sessions (Consumer Behavior & Culture): The emerging middle class in Pakistan: how it consumes, earns, and saves. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2014/day2/7
Included in
Parallel Sessions (Consumer Behavior & Culture): The emerging middle class in Pakistan: how it consumes, earns, and saves
Seminar Room, S4 1st Floor, CED Bldg
During the first decade of the twenty first century, and for the first time in the history of Pakistan, over half of the households in the country belonged to the middle class (M-class). During this period (2002-2011) the M-class, defined as households with daily per capita expenditures of $2-$10 in 2005 purchasing power parity dollars1 , grew from 32 percent to 55 percent of all households in the country, and the number of people in this class doubled from 38 million to 84 million. Real aggregate national consumption increased by about $60 billion, of which $55 billion was accounted for by the increase in consumption of the M-class.
