Abstract/Description
The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa.
Keywords
Location
Seminar Room, S4 1st Floor, CED Bldg
Session Theme
Session 4: Parallel Sessions
Session Type
Event
Session Chair
Dr. Amber Gul Rashid
Start Date
4-5-2014 9:00 AM
End Date
4-5-2014 11:00 AM
Recommended Citation
Khan, A. S., Ahmed, F., Yousuf, H., Hassan, S. u., & Zia, S. A. (2014). Parallel Sessions (Consumer Behavior & Culture): Online shopping behavior in Pakistan. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2014/day2/6
Included in
Parallel Sessions (Consumer Behavior & Culture): Online shopping behavior in Pakistan
Seminar Room, S4 1st Floor, CED Bldg
The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa.
