Parallel Sessions (Consumer Behavior & Culture): Online shopping behavior in Pakistan

Arsalan S. Khan
Faisal Ahmed
Hassan Yousuf
Sohaib ul Hassan
Syed Abbas Zia

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Consumer Behavior & Culture): The emerging middle class in Pakistan: how it consumes, earns, and saves

Jawaid Abdul Ghani, Karachi School of Business and Leadership

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Consumer Behavior & Culture): The impact corporate social responsibility on customer loyalty: mediating role of customer satisfaction

Tahir Islam, COMSATS Institute of Information Technology, Sahiwal
Muhammad Imtiaz Haider, Muhammad Ali Jinnah University, Islamabad

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Entrepreneurship plus: the impact of spiritual orientation on market orientation and marketing capabilities

Muhammad Shahid Qureshi, University of Karachi

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): A social marketing framework for the development of public awareness programs - Pakistan’s perspective

Sarfraz Ali Kiyani, FAST National University, Islamabad

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Contemporary legal and ethical issues in marketing in the Pharmaceutical industry in Pakistan

Mahreen Nazar, Institute of Business Administration
Azad Ahmed

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Services Marketing and CRM – Perceptions of academicians and practitioners based on common activities

Salma Rahman, SZABIST, Karachi
Sarwar Azhar, University of Management & Technology, Lahore

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM