Schedule

Subscribe to RSS Feed

2014
Sunday, May 4th
9:00 AM

Parallel Sessions (Consumer Behavior & Culture): An investigation of the selection criteria of Islamic banking in Pakistan: customers’ perspective

Zargham Ullah Khan, University of the Punjab, Lahore

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Consumer Behavior & Culture): Online shopping behavior in Pakistan

Arsalan S. Khan
Faisal Ahmed
Hassan Yousuf
Sohaib ul Hassan
Syed Abbas Zia

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Consumer Behavior & Culture): The emerging middle class in Pakistan: how it consumes, earns, and saves

Jawaid Abdul Ghani, Karachi School of Business and Leadership

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Consumer Behavior & Culture): The impact corporate social responsibility on customer loyalty: mediating role of customer satisfaction

Tahir Islam, COMSATS Institute of Information Technology, Sahiwal
Muhammad Imtiaz Haider, Muhammad Ali Jinnah University, Islamabad

Seminar Room, S4 1st Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Entrepreneurship plus: the impact of spiritual orientation on market orientation and marketing capabilities

Muhammad Shahid Qureshi, University of Karachi

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): A social marketing framework for the development of public awareness programs - Pakistan’s perspective

Sarfraz Ali Kiyani, FAST National University, Islamabad

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Contemporary legal and ethical issues in marketing in the Pharmaceutical industry in Pakistan

Mahreen Nazar, Institute of Business Administration
Azad Ahmed

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

Parallel Sessions (Marketing Paradigm): Services Marketing and CRM – Perceptions of academicians and practitioners based on common activities

Salma Rahman, SZABIST, Karachi
Sarwar Azhar, University of Management & Technology, Lahore

Seminar Room, S3 Ground Floor, CED Bldg

9:00 AM - 11:00 AM

11:30 AM

Panel Discussion: Marketing in real time

Faisal Sherjan, Director Strategy and Planning at Jang Group
Najwat Rehman, Brand Manager at Navitus
Salma Jafr, CEO of WordPL
Ejaz Aisi, Head of Operations at The Brand Crew Online Media
Muntazir Haider, Lead Consultant and Corporate Trainer at The Brand Consultants

11:30 AM - 12:15 PM

12:15 PM

Panel Discussion: Q&A

Institute of Business Administration

12:15 PM - 12:45 PM

12:45 PM

Panel Discussion: Vote of Thanks and Plaque Distribution

Mohammad Nishat, Associate Dean Business Administration IBA

12:45 PM - 1:00 PM

2:30 PM

Closing Session: Pakistan’s Emerging Middle Class

Jawaid Ghani, KSBL

2:30 PM - 3:10 PM

3:15 PM

Closing Session: The Business of Building Brands

Roma Bhalwani, Group Communications & CSR, Vedanta Group, India

3:15 PM - 3:45 PM

3:50 PM

Closing Session: Consumer Engagement

Aziz Jindani, P&G Pakistan

3:50 PM - 4:20 PM

4:25 PM

Closing Session: Changing the Game

Maliha Subhani, PepsiCo Pakistan

4:25 PM - 4:45 PM

4:45 PM

Closing Session: Closing Address and Plaque Distribution

Huma Amir, Chairperson Marketing Department, Institute of Business Administration

4:45 PM - 5:30 PM

5:30 PM

Closing Session: Note of Thanks and Certificate Distribution

Yasmin Zafar, Institute of Business Administration

5:30 PM - 5:45 PM