Volume 18, Issue 1 (2023) January-June 2023
Articles
Time allocation pattern for household and expenditure saving market activities by using economic value of time: A gender-based analysis in Pakistan
Hamna Nasir, Ambreen Fatima, and GulRukh Zahid
Educational requirements of Pakistan: A normed planning approach
Faiza Hassan, Hafsa Hina, and Arshad Ali
Pre and post assessment of school management committee: A case study of Sindh
Lubna Naz, Abdul Aleem Qureshi, and Fauzia Sohail
Effects of electronic word of mouth on the purchase intention of millennials (Gen Y) of Pakistan: Mediating role of brand image and perceived quality
Maria Younus and Sarah Anjum
Impact of supply chain robustness and resilience on firm performance: A perspective of Pakistan textile industry
Aalyan Munir, Aamer Hanif, and Nimra Afzal
Islamic banks' decomposed financing and industrial output growth in Pakistan
Sadia Yasmin and Mohammad Ayaz Dr
Neuromarketing: A bibliometric perspective of the field
Saniya Fayaz and Raja Rub Nawaz
Editors
- Editor-in-Chief
- Dr. S Akbar Zaidi
- Editor
- Dr. Hilal Anwar Butt
- Senior Executive
- Zahrah Rafique
