Memon Medical Institute Hospital: Marketing Strategy

Author

Aisha Kudiya
Ibad Ur Rehman
Mahmood Maroof
Marium Iftikhar
Muhammad Hussain

Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Keywords

Mobile marketing strategy, MMIH, Health care services,

Abstract / Summary

Our Team would like to extend heartiest thanks to the entire team of MMIH for helping us in fulfilling the necessities and requirements of this challenging yet value adding endeavor and complete it in a timely manner. Our special appreciation first goes to the CEO, Dr. Tufail Bawa, who put his trust in our group to provide MMIH with a value-adding project. We would like to thank Khawaja Ashraf, Muhammad Yaseen and Zishan Jassani for bearing with us during all these also like to thank MMIH medical director, Dr. Shahzad Alam, for giving us his valuable guidance. Our humble gratitude is also extended to teams at AKUH, DUHS and JWT for sharing insights related to hospital marketing and in enlightening and questionnaires and participants of our focus group sessions.

Recommended Citation

Kudiya, A., Rehman, I. U., Maroof, M., Iftikhar, M., & Hussain, M. (2015). Memon Medical Institute Hospital: Marketing Strategy (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/84