Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
Our Team would like to extend heartiest thanks to the entire team of MMIH for helping us in fulfilling the necessities and requirements of this challenging yet value adding endeavor and complete it in a timely manner. Our special appreciation first goes to the CEO, Dr. Tufail Bawa, who put his trust in our group to provide MMIH with a value-adding project. We would like to thank Khawaja Ashraf, Muhammad Yaseen and Zishan Jassani for bearing with us during all these also like to thank MMIH medical director, Dr. Shahzad Alam, for giving us his valuable guidance. Our humble gratitude is also extended to teams at AKUH, DUHS and JWT for sharing insights related to hospital marketing and in enlightening and questionnaires and participants of our focus group sessions.
Kudiya, A., Rehman, I. U., Maroof, M., Iftikhar, M., & Hussain, M. (2015). Memon Medical Institute Hospital: Marketing Strategy (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/84
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