Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Yaseen Ahmed Menai, Lecturer, Department of Mathematical Sciences, Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Abstract / Summary

This research aims to evaluate the factors influencing University Choices & Selection by the Students in Pakistan, and how Counsellors evaluate universities & programs based on available facilities and quality of education provided by each. The study adds to the literature by exploring & understanding the thought process that students & counsellors use to make final choice.

Available for download on Saturday, November 02, 2030