Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Dr. Saima Hussain, Assistant Professor, Department of Marketing



Project Type

MBA Research Project

Keywords">Study Now Pay Later (SNPL), Educational Loans, Student Financing, Student Loans, Educational Aid, Financial Aid

Abstract / Summary

Oraan’s Study Now Pay Later aims to revolutionize financing for educational institutions by enabling flexible payment options tailored to the needs and demands of the customer. Oraan has an established brand name in the industry. Though it is a relatively new Fintech, the company has made a mark for itself in the digital financing landscape of Pakistan with its flagship product, the Oraan Committees. Staying true to its vision of enabling and empowering financial decision building Oraan’s SNPL product is directed toward students. It enables them to pay their fees in chunks instead of upfront and fosters financial management and stability. Building on the strong foundation of the master brand, SNPL should collaborate with educational institutions to push the offering through their channels, bridge knowledge and communication gaps and implement below the line (BTL) activities targeted towards its TG.

Available for download on Wednesday, July 10, 2030