Parallel Session: Empirical determinants of product innovation in micro-enterprises in Pakistan - an exploratory analysis

Syed Mohammad Saeed, Institute of Business Administration
Mohammed Nishat, Institute of Business Administration

2:00 PM - 2:30 PM

Parallel Session: Heuristics of applying statistical tests using appropriate measurement scales

Kamran Siddiqui
Muhammad Ather Elahi
Ishtiaq Bajwa

2:00 PM - 2:30 PM

Parallel Session: Structural effect of psychological capital on online purchase intention

Muhammad Zahid Maitlo, Shah Abdul Latif University, Khairpur
Dr. Salman Memon, Shah Abdul Latif University, Khairpur
Sumaiya Syed, Shah Abdul Latif University, Khairpur

2:00 PM - 2:30 PM

Parallel Session: Brand switching behaviour of Muslim consumers; the road not taken

Munazza Saeed, University of Malaya, Kualalumpur, Malaysia
Ilhaamie Binti Abdual Ghani Azmi, University of Malaya, Kualalumpur, Malaysia

2:30 PM - 3:00 PM

Parallel Session: Identification of perceived quality attributes and its influence on brand attitude and purchase intentions in context of car buying

Hira Naeem, Institute of Business Administration
Huma Amir, Institute of Business Administration

2:30 PM - 3:00 PM

Parallel Session: Re-clarification of corporate character scale (Davies et al., 2003) in upscale hotels

Dr. Mozard Mohtar, University of Malaya, Kualumpur, Malaysia
Dr. Norbani Che Ha, University of Malaya, Kualumpur, Malaysia
Dr. Zalfa Laili Hamzah, University of Malaya, Kualumpur, Malaysia

2:30 PM - 3:00 PM

Parallel Session: Tactics to save Brands from failure

Kausar Saeed, Institute of Business Management, Karachi
Syed Fahim
Aisha Siddiqui
Kamran Siddiqui, University of Dammam, Saudi Arabia

3:00 PM - 3:30 PM

Parallel Session: The influence of religiosity on the shopping orientation of Muslims in Karachi

Ayesha Latif Shaikh, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Indus University, Karachi
Dr. Mustaghis -Ur- Rahman, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Indus University, Karachi

3:00 PM - 3:30 PM

Parallel Session: Translating practice theory into consumer research with coherent research strategies

Yoon Lee, University of Malaya, Kuala Lumpur, Malaysia
Amrul Asraf Mohd- Any, University of Malaya, Kuala Lumpur, Malaysia
Norbani Che-Ha, University of Malaya, Kuala Lumpur, Malaysia

3:00 PM - 3:30 PM

Parallel Session: The influence of personal and product factors on gift purchase intention

Cheng Siang Liew, University of Malaya, Kuala Lumpur, Malaysia
Yusniza Kamarul Zaman, University of Malaya, Kuala Lumpur, Malaysia
Mohd Nor Othman, University of Malaya, Kuala Lumpur, Malaysia

3:30 PM - 4:00 PM

Parallel Session: The mediating role of brand image of health product brands on consumer-brand relationships in social media

Dilip Mutum, The University of Nottingham Malaysia
Jing Ning, The University of Nottingham Malaysia
Ezlika Ghazali, University of Malaya, Kualalumpur, Malaysia

3:30 PM - 4:00 PM