Abstract/Description
The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.
Keywords
Session Theme
Parallel Session-Track: Brand Management
Session Type
Event
Session Chair
Dr. Ejaz Mian
Start Date
20-12-2016 3:00 PM
End Date
20-12-2016 3:30 PM
Recommended Citation
Saeed, K., Fahim, S., Siddiqui, A., & Siddiqui, K. (2016). Parallel Session: Tactics to save Brands from failure. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2016/day2/3
Included in
Parallel Session: Tactics to save Brands from failure
The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.
