Parallel Session: Cosmopolitan Orientation, Consumer Consciousness, Green Purchase Intention: Mediating Role of Green Trust (Green Field Marketing)
Session Theme
Parallel Session-Track: Green Marketing
Session Type
Event
Session Chair
Dr. Amrul Asraf
Start Date
19-12-2016 3:00 PM
End Date
19-12-2016 3:30 PM
Recommended Citation
Danish, M., Badar, K., & Khattak, A. (2016). Parallel Session: Cosmopolitan Orientation, Consumer Consciousness, Green Purchase Intention: Mediating Role of Green Trust (Green Field Marketing). International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2016/day1/17
Parallel Session: Cosmopolitan Orientation, Consumer Consciousness, Green Purchase Intention: Mediating Role of Green Trust (Green Field Marketing)