Parallel Session: Customer’s attitude towards Ramadan advertising

Farheen Khalid, Institute of Business Management, Karachi, Pakistan
Muhammad Sufyan Ramish, Institute of Business Management, Karachi, Pakistan
Junaid Ansari, Institute of Business Management, Karachi, Pakistan
Dr. Tariq Jalees, PAF-Karachi Institute of Technology, College of Management Science, Karachi, Pakistan

2:00 PM - 2:30 PM

Parallel Session: Moving towards sustainable consumption: a study of reduce, reuse and recycle (3Rs) adoption among malaysians

Regina Yan Ginny, University of Malaya, Kualampur, Malaysia
Yusniza Kamarulzaman, University of Malaya, Kualampur, Malaysia Show/hideRemove author

2:00 PM - 2:30 PM

Parallel Session: What constitutes the bottom of pyramid market for innovation?

Fasiha Subhan, The University of Auckland, New Zealand
Amira Khattak, Prince Sultan University, Saudi Arabia

2:00 PM - 2:30 PM

Parallel Session: The discourse: doing it differently – the Oreo princess campaign

Nida Aslam Khan, Institute of Business Administration
Jami Moiz, Institute of Business Administration

2:30 PM - 3:00 PM

Parallel Session: Traces of company strategy for bottom of income pyramid in Pakistan - a probing analysis

Mohammad Ekhlaque Ahmed, Institute of Business Management Karachi
Marium Mateen Khan, Institute of Business Management Karachi
Mohammad Taha Kalam, Institute of Business Management Karachi

2:30 PM - 3:00 PM

Parallel Session: Trends on Green Consumer Behaviors (GCB): a viewpoint from developed and developing countries

Siti Aisyah Asrul, Universiti Teknologi Mara, Selangor, Malaysia

2:30 PM - 3:00 PM

Parallel Session: Rent Discrimination in Sarajevo

Recai Aydin, International University of Sarajevo
Sejma Aydin, International University of Sarajevo

3:00 PM - 3:30 PM

Parallel Session: The impact of industry type, business age and size on proactive and responsive customer orientation (Market Strategy)

Corrinne Lee, Universiti of Malaya, Kuala Lumpur, Malaysia
Norbani Che Ha, Universiti of Malaya, Kuala Lumpur, Malaysia

3:00 PM - 3:30 PM

Parallel Session: Viral Marketing via the New Media: The case of communication behavior in whatsApp

Wan Yu Chong, University of Malaya
Yusniza Kamarulzaman, University of Malaya

3:00 PM - 3:30 PM

Parallel Session: Founder characteristics and small firm performance in Pakistan

Ejaz Mian, Institute of Business Administration
Osman Mohamad, Multimedia University Malaysia

3:30 PM - 4:00 PM

Parallel Session: Identifying factors leading to the success of social justice campaigns driven by social networking engines in engaging the online youth audience

Sara Khan, National University of Computer and Emerging Sciences, Islamabad, Pakistan
Rida Sarwar, National University of Computer and Emerging Sciences, Islamabad, Pakistan
Mehar Naeem, National University of Computer and Emerging Sciences, Islamabad, Pakistan

3:30 PM - 4:00 PM