Schedule

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2014
Saturday, May 3rd
12:00 AM

Conference Program Schedule

Institute of Business Administration

G&TAuditorium

12:00 AM - 12:00 AM

9:05 AM

Welcome Address

Yasmin Zafar, Institute of Business Administration

G&TAuditorium

9:05 AM - 9:20 AM

9:20 AM

KEYNOTE: Market Driven or Market Driving: what can we learn from Starbucks, IKEA, and PUMA to increase firm performance?

Hartmut H. Holzmuller, Dortmund University, Germany

G&TAuditorium

9:20 AM - 10:00 AM

10:00 AM

Address by Chief Guest

Begum Laila Sarfaraz, APWA

G&TAuditorium

10:00 AM - 10:20 AM

10:20 AM

Address by Dean & Director IBA

Ishrat Husain

G&TAuditorium

10:20 AM - 10:40 AM

10:40 AM

Plaque distribution by Associate Dean Business Administration IBA

Mohammad Nishat, Institute of Business Administration

G&TAuditorium

10:40 AM - 11:00 AM

11:30 AM

Corporate Session: Consumer behavior paradigm shifts

Khurram Sharif, Qatar University, Doha, Qatar

G&TAuditorium

11:30 AM - 11:50 AM

12:45 PM

Corporate Session: Panel discussion on “Marketing to the Millennials”

Yasmin Hyder, CEO of New World Concepts
Jamil Mughal, Marketing Director at Mc Donalds
Taher A. Khan, Chairman and Founder of Interflow Group of Companies
Omer Abedin, Principle Consultant at Brand Hotline Inc.
Arshy Ahmad, former General Manager for L’Oreal Professional Salon Division

G&TAuditorium

12:45 PM - 12:45 PM

Corporate Session: Q&A

Institute of Business Administration

G&TAuditorium

12:45 PM - 1:15 PM

1:15 PM

Corporate Session: Vote of Thanks & Plaque Distribution

Yasmin Zafar, Institute of Business Administration

G&TAuditorium

1:15 PM - 1:30 PM

2:30 PM

Parallel Sessions (Advertising): Growth of business schools on social media: a comparative analysis with focus on IBA Karachi a case study

Erum Hafeez

Seminar Room, S4 1st Floor, CED Bldg

2:30 PM - 5:00 PM

Parallel Sessions (Advertising): Print media political advertisements in Pakistan’s general elections, 2013: a qualitative analysis

Nabeel Ahmad, Quaid-e-University , Islamabad
Shaista Waqar, Quaid-e-University , Islamabad

Seminar Room, S4 1st Floor, CED Bldg

2:30 PM - 5:00 PM

Parallel Sessions (Advertising): TV ads impact on consumer purchase intention

Ahmed Nabeel Siddiqui, Air University Multan

Seminar Room, S4 1st Floor, CED Bldg

2:30 PM - 5:00 PM

Parallel Sessions (Brand Management): Customers’ evaluation of brand extension: an empirical study of skin care products

Amber Thanwarani, IQRA University
Adil Virani, Institute of Business Administration
Munir Thanwarani, NED University

Seminar Room, S6 Tabba Block

2:30 PM - 5:00 PM

Parallel Sessions (Brand Management): Marketing strategies to raise global economy and reduce poverty through tourism development in the third world countries- a case study of Sindh

Munir Moosa Sadruddin, Sindh Madressatul Islam University

Seminar Room, S6 Tabba Block

2:30 PM - 5:00 PM

Parallel Sessions (Consumer Behavior): A structural approach on compulsive buying behaviour

Tariq Jalees, Karachi Institute of Economic and Technology PAF-KIET
Ume Amen, Karachi Institute of Economic and Technology PAF-KIET
Qurat -ul-Ain Kazmi, Karachi Institute of Economic and Technology PAF-KIET

Seminar Room, S5 2nd Floor, CED Bldg

2:30 PM - 5:00 PM

Parallel Sessions (Consumer Behavior): Impact of packaging elements of packaged milk on consumer buying behaviour

Muhammad Amir Adam, FAST School of Management Sciences
Kamran Ali, FAST School of Management Sciences

Seminar Room, S5 2nd Floor, CED Bldg

2:30 PM - 5:00 PM

Parallel Sessions (Consumer Behavior): The Pakistani consumer: dumb or dumber?

Owais Hassan Shaikh, Max Planck Institute for Intellectual Property and Competition Law, Germany

Seminar Room, S5 2nd Floor, CED Bldg

2:30 PM - 5:00 PM

Title: Parallel Sessions (Brand Management): The challenge of creating and sustaining consumer durables’ brands in the BOP segment

Nayyara Rahman, Institute of Business Administration

Seminar Room, S6 Tabba Block

2:30 PM - 5:00 PM

Tuesday, May 6th
2:30 PM

Parallel Sessions (Brand Management): Brand personality of Pakistan: comparison of perception – local versus foreign

Manzoor Khalidi, PAF Karachi Institute of Economics and Technology (PAF-KIET)

Seminar Room, S6 Tabba Block

2:30 PM - 5:00 PM