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Schedule
2014
Saturday, May 3rd
12:00 AM	Conference Program Schedule Institute of Business Administration G&TAuditorium 12:00 AM - 12:00 AM Visit Site
9:05 AM	Welcome Address Yasmin Zafar, Institute of Business Administration G&TAuditorium 9:05 AM - 9:20 AM Visit Site
9:20 AM	KEYNOTE: Market Driven or Market Driving: what can we learn from Starbucks, IKEA, and PUMA to increase firm performance? Hartmut H. Holzmuller, Dortmund University, Germany G&TAuditorium 9:20 AM - 10:00 AM Visit Site
10:00 AM	Address by Chief Guest Begum Laila Sarfaraz, APWA G&TAuditorium 10:00 AM - 10:20 AM Visit Site
10:20 AM	Address by Dean & Director IBA Ishrat Husain G&TAuditorium 10:20 AM - 10:40 AM Visit Site
10:40 AM	Plaque distribution by Associate Dean Business Administration IBA Mohammad Nishat, Institute of Business Administration G&TAuditorium 10:40 AM - 11:00 AM Visit Site
11:30 AM	Corporate Session: Consumer behavior paradigm shifts Khurram Sharif, Qatar University, Doha, Qatar G&TAuditorium 11:30 AM - 11:50 AM
12:45 PM	Corporate Session: Panel discussion on “Marketing to the Millennials” Yasmin Hyder, CEO of New World Concepts Jamil Mughal, Marketing Director at Mc Donalds Taher A. Khan, Chairman and Founder of Interflow Group of Companies Omer Abedin, Principle Consultant at Brand Hotline Inc. Arshy Ahmad, former General Manager for L’Oreal Professional Salon Division G&TAuditorium 12:45 PM - 12:45 PM
12:45 PM	Corporate Session: Q&A Institute of Business Administration G&TAuditorium 12:45 PM - 1:15 PM
1:15 PM	Corporate Session: Vote of Thanks & Plaque Distribution Yasmin Zafar, Institute of Business Administration G&TAuditorium 1:15 PM - 1:30 PM
2:30 PM	Parallel Sessions (Advertising): Growth of business schools on social media: a comparative analysis with focus on IBA Karachi a case study Erum Hafeez Seminar Room, S4 1st Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Advertising): Print media political advertisements in Pakistan’s general elections, 2013: a qualitative analysis Nabeel Ahmad, Quaid-e-University , Islamabad Shaista Waqar, Quaid-e-University , Islamabad Seminar Room, S4 1st Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Advertising): TV ads impact on consumer purchase intention Ahmed Nabeel Siddiqui, Air University Multan Seminar Room, S4 1st Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Brand Management): Customers’ evaluation of brand extension: an empirical study of skin care products Amber Thanwarani, IQRA University Adil Virani, Institute of Business Administration Munir Thanwarani, NED University Seminar Room, S6 Tabba Block 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Brand Management): Marketing strategies to raise global economy and reduce poverty through tourism development in the third world countries- a case study of Sindh Munir Moosa Sadruddin, Sindh Madressatul Islam University Seminar Room, S6 Tabba Block 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Consumer Behavior): A structural approach on compulsive buying behaviour Tariq Jalees, Karachi Institute of Economic and Technology PAF-KIET Ume Amen, Karachi Institute of Economic and Technology PAF-KIET Qurat -ul-Ain Kazmi, Karachi Institute of Economic and Technology PAF-KIET Seminar Room, S5 2nd Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Consumer Behavior): Impact of packaging elements of packaged milk on consumer buying behaviour Muhammad Amir Adam, FAST School of Management Sciences Kamran Ali, FAST School of Management Sciences Seminar Room, S5 2nd Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Parallel Sessions (Consumer Behavior): The Pakistani consumer: dumb or dumber? Owais Hassan Shaikh, Max Planck Institute for Intellectual Property and Competition Law, Germany Seminar Room, S5 2nd Floor, CED Bldg 2:30 PM - 5:00 PM
2:30 PM	Title: Parallel Sessions (Brand Management): The challenge of creating and sustaining consumer durables’ brands in the BOP segment Nayyara Rahman, Institute of Business Administration Seminar Room, S6 Tabba Block 2:30 PM - 5:00 PM
Tuesday, May 6th
2:30 PM	Parallel Sessions (Brand Management): Brand personality of Pakistan: comparison of perception – local versus foreign Manzoor Khalidi, PAF Karachi Institute of Economics and Technology (PAF-KIET) Seminar Room, S6 Tabba Block 2:30 PM - 5:00 PM

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