Address by Dean & Director IBA
Abstract/Description
In the challenging context of a constantly changing environment, the conference will help identify the avenues for innovations and determine the key factors and the new players that are likely to influence the Marketing strategies and their implementation. The recent developments in both Marketing theory and Marketing practice make it necessary to formulate a new Marketing paradigm, that will respond to the future needs of the global economy with its attendant cultural variations. Services Marketing as well as Customer Relationship Management require a fresh look in light of the technological developments particularly in the mobile telephony that has spread widely throughout the developing countries. These new trends will have to be supported by forging strategic partnerships, alliances and networks. Business schools have to keep abreast of these changes in order to make their curriculum relevant and responsive to the emerging needs . Faculty members to have to tailor their own research to the questions that will shed light on these issues. I wish to acknowledge the hard work my colleagues are putting in to make IBAICM 2014 a success.
Location
G&TAuditorium
Session Theme
Session 1: Inaugural Session
Session Type
Event
Event Website
https://www.iba.edu.pk/testibaicm2014/
Start Date
3-5-2014 10:20 AM
End Date
3-5-2014 10:40 AM
Recommended Citation
Husain, I. (2014). Address by Dean & Director IBA. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2014/day1/5
Address by Dean & Director IBA
G&TAuditorium
In the challenging context of a constantly changing environment, the conference will help identify the avenues for innovations and determine the key factors and the new players that are likely to influence the Marketing strategies and their implementation. The recent developments in both Marketing theory and Marketing practice make it necessary to formulate a new Marketing paradigm, that will respond to the future needs of the global economy with its attendant cultural variations. Services Marketing as well as Customer Relationship Management require a fresh look in light of the technological developments particularly in the mobile telephony that has spread widely throughout the developing countries. These new trends will have to be supported by forging strategic partnerships, alliances and networks. Business schools have to keep abreast of these changes in order to make their curriculum relevant and responsive to the emerging needs . Faculty members to have to tailor their own research to the questions that will shed light on these issues. I wish to acknowledge the hard work my colleagues are putting in to make IBAICM 2014 a success.
https://ir.iba.edu.pk/icm/2014/day1/5
