Abstract/Description
Tourism industry serves as a ray of hope for many developing countries. It is a source of sociocultural exchange, which not only boosts economy, but also improves the living standard of poor people. The research paper attempts to suggest strategies to reduce poverty in the developing countries through adaptation of pro- poor tourism techniques (Wood, 2005; Jamieson et al., 2004; Jamieson, 2003; Ashley et al., 2001). These techniques can also be used to restore the livelihood of people affected by natural calamities. Case study methodology has been used for this particular research. Single case study of Sindh has been taken to explore opportunistic aspects of tourism industry. The research is qualitative in nature, where data is gathered using literature from reliable sources. The study finds pro-poor tourism as one of the finest strategies, which can be conceptualized and implemented to counteract economic challenges in the developing countries. The combination of human as well as natural resources can be utilized to catalyze economic process efficiently. The role of government in this regard is crucial to mediate the process effectively. Furthermore, locating and marketing tourist spots to the global community is highly recommended. The research paper is fruitful for the policy makers, civil societies and all the national and International donors, who are willing to adapt these strategies to assuage poverty in their respective countries through the mediation of tourism.
Location
Seminar Room, S6 Tabba Block
Session Theme
Session 3: Parallel Sessions
Session Type
Event
Session Chair
Dr. Shahzad Amin
Start Date
3-5-2014 2:30 PM
End Date
3-5-2014 5:00 PM
Recommended Citation
Sadruddin, M. M. (2014). Parallel Sessions (Brand Management): Marketing strategies to raise global economy and reduce poverty through tourism development in the third world countries- a case study of Sindh. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2014/day1/15
Included in
Parallel Sessions (Brand Management): Marketing strategies to raise global economy and reduce poverty through tourism development in the third world countries- a case study of Sindh
Seminar Room, S6 Tabba Block
Tourism industry serves as a ray of hope for many developing countries. It is a source of sociocultural exchange, which not only boosts economy, but also improves the living standard of poor people. The research paper attempts to suggest strategies to reduce poverty in the developing countries through adaptation of pro- poor tourism techniques (Wood, 2005; Jamieson et al., 2004; Jamieson, 2003; Ashley et al., 2001). These techniques can also be used to restore the livelihood of people affected by natural calamities. Case study methodology has been used for this particular research. Single case study of Sindh has been taken to explore opportunistic aspects of tourism industry. The research is qualitative in nature, where data is gathered using literature from reliable sources. The study finds pro-poor tourism as one of the finest strategies, which can be conceptualized and implemented to counteract economic challenges in the developing countries. The combination of human as well as natural resources can be utilized to catalyze economic process efficiently. The role of government in this regard is crucial to mediate the process effectively. Furthermore, locating and marketing tourist spots to the global community is highly recommended. The research paper is fruitful for the policy makers, civil societies and all the national and International donors, who are willing to adapt these strategies to assuage poverty in their respective countries through the mediation of tourism.
