Retail mega stores are common in developed countries. In Pakistan this is a comparatively recent development. It was assumed that the consumers and their buying behavior are different in these stores as compared to small retail stores in the local vicinity of the customers. This study focuses on some major factors influencing customer buying behavior. Hypotheses were framed and tested through survey research. A total of 100 respondents were interviewed using predesigned questionnaire that had a number of pre-selected attributes for store preference. It appeared that the economy was not the main reason for shopping in these stores despite the fact that the shops are economical. Location of the store in close vicinity and parking space were important attributes were found to be preferential attributes for consumer buying behavior in the retail megastores that were surveyed.
Buying behaviour, Retail, Megastores
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Chandio, J. A. (2013). Preferential attributes in consumer buying behavior at retail megastores in Karachi. Business Review, 8(2), 72-82. Retrieved from https://ir.iba.edu.pk/businessreview/vol8/iss2/6
March 30, 2021