This theoretical paper focuses on brain as a metaphor for studying the process of strategy formulation. The paper argues that when individuals within organizations use brain to self-reflect the uncertainty in the environment, the organization are in better position to meet the competitive advantage.
Metaphor, Brain, Strategy formulation
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Yazdani, N., & Gulzar, A. (2013). Using metaphors in strategy formulation. Business Review, 8(2), 30-41. Retrieved from https://doi.org/10.54784/1990-6587.1284
March 30, 2021