Using metaphors in strategy formulation

Authors

Naveed Yazdani, University of Management & Technology, Lahore, Pakistan
Ayesha Gulzar, University of Management & Technology, Lahore, Pakistan

Abstract

This theoretical paper focuses on brain as a metaphor for studying the process of strategy formulation. The paper argues that when individuals within organizations use brain to self-reflect the uncertainty in the environment, the organization are in better position to meet the competitive advantage.

Keywords

Metaphor, Brain, Strategy formulation

DOI

https://doi.org/10.54784/1990-6587.1284

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Yazdani, N., & Gulzar, A. (2013). Using metaphors in strategy formulation. Business Review, 8(2), 30-41. Retrieved from https://doi.org/10.54784/1990-6587.1284