Cement is one of the most significant commodities in the area of physical development of infrastructure. As the South Asian economies develop and more and more demands are made on the infrastructure, cement will emerge as the key marketable commodity in this part of the world. In the past 10 years the cement industry in Pakistan added capacity at a rapid pace. They made large profits on the back of high demand. Lately, they have experienced decline in sales and profits. To avoid the volatility of the domestic markets, some cement manufacturers have looked overseas. Lucky Cement Limited, as one of the leading manufactures, therefore decided to build a facility in the south to: • Meet the growing needs of the southern part of the country, and • To export the surplus to the Middle East, Africa and South Asia. Currently, the maritime trade towards Europe and the US is experiencing a slow down. This has created a huge buildup of containers in Asia. Lucky is using this buildup of containers to their advantage. They lease the containers at a reduced rate to ship cement to India and Sri Lanka. They also used a unique approach to meet the time-consuming quality approval process by using a UK based quality appraisal agency to save the approval time. By using the shipping cost advantage and shortening the approval time in, Lucky Cement has created a strong presence in both India and Sri Lanka.
Cement, South Asia, Infrastructure
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Saiyed, A. U., & Asadullah, M. (2013). Lucky cement: A price leader in the Karachi Stock Exchange due to their marketing breakthrough in to the South Asian Markets. Business Review, 8(1), 149-159. Retrieved from https://ir.iba.edu.pk/businessreview/vol8/iss1/11