This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to take off via the marketing route to spur economic development particularly in the developing countries.
Construction, Infrastructure, International trade
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Pheng, L. S., & Giang, D. H. (2012). Role of marketing and construction in economic development: lessons for emerging economies. Business Review, 7(1), 6-27. Retrieved from https://ir.iba.edu.pk/businessreview/vol7/iss1/2
April 01, 2021