Interviews conducted with the subscribers of Islamic banks in Khyber Pakhtunkhwa revealed their key characteristics and patterns. The study sample comprised 100 subscribers of Al-Meezan Bank and Bank of Khyber in N.W.F.P. A comprehensive profile analysis and a series of chi-square tests were conducted to elaborate the main attributes of the customers of Islamic banking system: the majority of Islamic bank customers are well educated; approximately 80 percent are between 25-50 years of age; more than 50 percent of the surveyed customers have maintained their current banking relationship with Islamic banks for more than one year; customers’ awareness and usage rates are quite high for Murabaha financing, Mudaraba financing, investment accounts, customers were found to be most satisfied with the products/services they used most, with the Murabaha accounts receiving the highest satisfaction score; Islamic bank employees received the highest satisfaction score among the elements of the service delivery system; the single most important bank selection criteria were adherence to the Islamic principles
Banks and banking, Pakistan, Finance
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Farooq, S. U. (2011). A profile analysis of the customers of Islamic banking in Khyber Pakhtunkhwa. Business Review, 6(1), 107-130. Retrieved from https://ir.iba.edu.pk/businessreview/vol6/iss1/8
March 02, 2021