Business Review


Interviews conducted with the subscribers of Islamic banks in Khyber Pakhtunkhwa revealed their key characteristics and patterns. The study sample comprised 100 subscribers of Al-Meezan Bank and Bank of Khyber in N.W.F.P. A comprehensive profile analysis and a series of chi-square tests were conducted to elaborate the main attributes of the customers of Islamic banking system: the majority of Islamic bank customers are well educated; approximately 80 percent are between 25-50 years of age; more than 50 percent of the surveyed customers have maintained their current banking relationship with Islamic banks for more than one year; customers’ awareness and usage rates are quite high for Murabaha financing, Mudaraba financing, investment accounts, customers were found to be most satisfied with the products/services they used most, with the Murabaha accounts receiving the highest satisfaction score; Islamic bank employees received the highest satisfaction score among the elements of the service delivery system; the single most important bank selection criteria were adherence to the Islamic principles


Banks and banking, Pakistan, Finance



Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Published Online

March 02, 2021



Publication Stage



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