The implementation of trademark law in Small and Medium Size Enterprises (SME) business activities in Indonesia

Authors

Alexander Y Agung Nugroh, School of Business Administration
Sih Yuliana Wahyuningtyas, Atma Jaya Catholic University, Jakarta, Indonesia

Abstract

In the aftermath of SME and the bigger enterprises in Indonesia, there emerges a suspicion that due to the lack of financial and technical capacity in competing with the bigger enterprises, SME conducts various violation of trademark law. Now, the essence of trademark protection is at stake, along with the struggle for SME’s life. The challenge for the future will be ensuring greater harmonization of the protection for SME and at the same time, also for trademark. This paper examines the prominent roles of trademark law in dealing business and its implementation by SME.

Keywords

Small medium sized enterprise, trademark law, business activities

DOI

https://doi.org/10.54784/1990-6587.1152

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Nugroh, A. Y., & Wahyuningtyas, S. Y. (2008). The implementation of trademark law in Small and Medium Size Enterprises (SME) business activities in Indonesia. Business Review, 3(2), 1-25. Retrieved from https://doi.org/10.54784/1990-6587.1152