Pilot study of 8 SMEs in Pakistan

Authors

Ejaz Mian, Institute of Business Administration Karachi, Pakistan

Abstract

These (eight) cases study small firms (with 1-50 employees) in Pakistan to determine marketing factors that lead to success. Information is gathered through in-depth interviews with owner-managers on their premises. Convenience sampling is used within the city of Karachi. Firms included relate to production, and services (including retail). It was found that most of the firms are not marketing oriented and they do not understand marketing. Thus they will benefit from some kind of marketing training conducted by the government or through their own resources.

Keywords

Small firms; Marketing philosophy; Strategic aspects; Entrepreneurial marketing

DOI

https://doi.org/10.54784/1990-6587.1140

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Mian, E. (2008). Pilot study of 8 SMEs in Pakistan. Business Review, 3(1), 165-194. Retrieved from https://doi.org/10.54784/1990-6587.1140