Business Review


This study investigates the Information Technology and the Software Development sector of Pakistan. It discusses the reasons for the lack of trust in Pakistani IT companies and different problems faced by an entrepreneur starting an IT company in Pakistan. The data was analyzed by qualitative content analysis. The findings are discussed with reference to previous research, and implications for entrepreneurial setups are noted.


IT, Software, Pakistan markets, Services sector, Entrepreneurship



Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Published Online

June 07, 2021



Publication Stage



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