Entrepreneurial opportunities and market analysis of the Information Technology and Software development sector of Pakistan

Authors

Toshio Fujita, Institute of Business Administration, Karachi, Pakistan
Hassan Tajuddin, Center of Computer Studies, Institute of Business Administration, Karachi, Pakistan

Abstract

This study investigates the Information Technology and the Software Development sector of Pakistan. It discusses the reasons for the lack of trust in Pakistani IT companies and different problems faced by an entrepreneur starting an IT company in Pakistan. The data was analyzed by qualitative content analysis. The findings are discussed with reference to previous research, and implications for entrepreneurial setups are noted.

Keywords

IT, Software, Pakistan markets, Services sector, Entrepreneurship

DOI

https://doi.org/10.54784/1990-6587.1393

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Fujita, T., & Tajuddin, H. (2007). Entrepreneurial opportunities and market analysis of the Information Technology and Software development sector of Pakistan. Business Review, 2(2), 122-133. Retrieved from https://doi.org/10.54784/1990-6587.1393