This paper contrasts orthodox and revisionist Islamic approaches to an evaluation of ethical issues related to capitalist marketing, employee management relationships and finance. It argues that while the orthodox Islamic ethical paradigm is fundamentally oppositional to capitalism revisionist discourses provide an Islamic legitimation of capitalist order and can provide an ideological framework for subsuming Islamic economy and society within global capitalism.
Capitalist marketing, Employee management relationship, Finance, Global capitalism
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Ansari, J. A., & Arshad, S. Z. (2007). Conflicting paradigms: Alternative Islamic approaches to some business ethics. Business Review, 2(2), 104-121. Retrieved from https://ir.iba.edu.pk/businessreview/vol2/iss2/7
June 07, 2021