The entrepreneurial cognition process in a hostile business environment: A study of successful Pakistani entrepreneurs

Authors

Mohammad Asad Ilyas, Institute of Business Administration, Karachi, PakistanFollow
Severine Le Loarne, Department of Management & Technology, Grenoble Ecole De Management, France
Wajid Hussain Rizvi, Institute of Business Administration, Karachi, Pakistan

Abstract

This study observes and documents the entrepreneurial cognition process in the hostile business environment of Pakistan. It focuses on the business strategies deployed by successful entrepreneurs whose companies have exhibited tremendous growth in the past and hold considerable potential in the future. It provides an insight of the hostile environment these high performers experience, the way the entrepreneurs conceptualize the situation and identifies their response strategies as a product of the entrepreneurs’ cognitive processing.

Keywords

Entrepreneurship, Hostile business environment, Business strategy, Cognition process

DOI

https://doi.org/10.54784/1990-6587.1032

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Ilyas, M. A., Loarne, S. L., & Rizvi, W. H. (2019). The entrepreneurial cognition process in a hostile business environment: A study of successful Pakistani entrepreneurs. Business Review, 13(2), 94-116. Retrieved from https://doi.org/10.54784/1990-6587.1032