Business Review


This study observes and documents the entrepreneurial cognition process in the hostile business environment of Pakistan. It focuses on the business strategies deployed by successful entrepreneurs whose companies have exhibited tremendous growth in the past and hold considerable potential in the future. It provides an insight of the hostile environment these high performers experience, the way the entrepreneurs conceptualize the situation and identifies their response strategies as a product of the entrepreneurs’ cognitive processing.


Entrepreneurship, Hostile business environment, Business strategy, Cognition process



Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Published Online

December 14, 2020



Publication Stage



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