Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners

Authors

Wajid Hussian Rizvi, Institute of Business Administration, Karachi, PakistanFollow
Salman Bashir Memon, Institute of Business Administration, Karachi, Pakistan
Huma Amir, Institute of Business Administration, Karachi, Pakistan

Abstract

This paper examines the factors that influence purchase intentions in the car buying context. Product attributes such as comfort level, brand name, affordability, resale value, serviceability, color, fuel efficiency, interior, entertainment and safety features are used to determine purchase preference. The results suggest that perceived behavioral control and attitude are major predictors of purchase intentions. Also a comparison of Toyota Vitz and Suzuki Swift reveals greater preference for the Vitz over the Swift.

Keywords

Purchase intentions, Attitude, Car attributes, Behavioral control

DOI

https://doi.org/10.54784/1990-6587.1037

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Rizvi, W. H., Memon, S. B., & Amir, H. (2018). Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners. Business Review, 13(1), 52-68. Retrieved from https://doi.org/10.54784/1990-6587.1037