Using the three rhetorical elements of Aristotle’s model of persuasive communication, namely, Ethos, Pathos and Logos, this article evaluates how the Oreo Princess Campaign has affected existing norms of communication and advertising in Pakistan.
Persuasive Advertising, Children Advertisements, Global Branding, Food Advertising, Emerging Markets, Pakistan
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Khan, N. A., & Moiz, J. (2016). The discourse: Doing it differently– The Oreo Princess Campaign. Business Review, 11(1), 85-93. Retrieved from https://ir.iba.edu.pk/businessreview/vol11/iss1/8
February 15, 2021