Abstract
Using the three rhetorical elements of Aristotle’s model of persuasive communication, namely, Ethos, Pathos and Logos, this article evaluates how the Oreo Princess Campaign has affected existing norms of communication and advertising in Pakistan.
Keywords
Persuasive Advertising, Children Advertisements, Global Branding, Food Advertising, Emerging Markets, Pakistan
DOI
https://doi.org/10.54784/1990-6587.1080
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Khan, N. A., & Moiz, J. (2016). The discourse: Doing it differently– The Oreo Princess Campaign. Business Review, 11(1), 85-93. Retrieved from https://doi.org/10.54784/1990-6587.1080
Published Online
February 15, 2021
COinS
Publication Stage
Published