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Business Review

Abstract

Using the three rhetorical elements of Aristotle’s model of persuasive communication, namely, Ethos, Pathos and Logos, this article evaluates how the Oreo Princess Campaign has affected existing norms of communication and advertising in Pakistan.

Keywords

Persuasive Advertising, Children Advertisements, Global Branding, Food Advertising, Emerging Markets, Pakistan

Published Online

February 15, 2021

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