The discourse: Doing it differently– The Oreo Princess Campaign

Authors

Nida Aslam Khan, Institute of Business Administration, Karachi, Pakistan
Jami Moiz, Institute of Business Administration, Karachi, Pakistan

Abstract

Using the three rhetorical elements of Aristotle’s model of persuasive communication, namely, Ethos, Pathos and Logos, this article evaluates how the Oreo Princess Campaign has affected existing norms of communication and advertising in Pakistan.

Keywords

Persuasive Advertising, Children Advertisements, Global Branding, Food Advertising, Emerging Markets, Pakistan

DOI

https://doi.org/10.54784/1990-6587.1080

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Khan, N. A., & Moiz, J. (2016). The discourse: Doing it differently– The Oreo Princess Campaign. Business Review, 11(1), 85-93. Retrieved from https://doi.org/10.54784/1990-6587.1080