Business Review


on Pakistani students' academic achievement as postulated by Holland. A total of 133 participants from various departments of Karakoram International University, Gilgit-Pakistan have participated in this study. The Career Key Urdu that is adapted form of Career Key by Jones (2010) was administered to participant to measure their personality type and students obtained marks in last semester were recorded to assess their academic achievement. Results support the concept of "congruence" in Gilgit-Pakistan and congruent group has higher academic achievement as compared to incongruent group.


Congruence, Interest, Personality type, Academic achievement



Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Published Online

June 02, 2021



Publication Stage



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.