Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Fall 2024

Date of Submission

2024-08-31

Advisor

Irum Iqbal Hussain, Lecturer, Department of Social Sciences and Liberal Arts, Institute of Business Administration

Committee

Palvashay Sethi, Lecturer, Department of Social Sciences and Liberal Arts, Institute of Business Administration

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Keywords

K-Pop, (G)I-DLE, Hallyu Wave, Postfeminism, Femininity

Abstract

Based on the Korean society, the entertainment industry reflects the norms of South Korean society, which “is starkly a man’s world.” This thesis examines the intricate ways in which the K-pop girl group (G)I-DLE engages with, and challenges conventional representations of women in the K-pop industry. Drawing on postfeminism as a theoretical framework, this study analyses (G)I-DLE’s lyrics and music videos to determine how the K-pop group navigates themes of empowerment, subversion, and identity in their music videos. While K-pop often adheres to traditional gender norms and visual tropes that cater to the male gaze, (G)I-DLE actively subverts these conventions through active participation in their music and video production processes. By investigating how (G)I-DLE’s artistic choices challenge the industry’s norms and offer a transformative vision of modern femininity, the study considers how these music videos resonate with audiences worldwide, contributing to a broader discourse on gender and empowerment within popular culture. An exploration of the group’s narrative techniques and visual storytelling demonstrates how (G)I-DLE stands at the forefront of a progressive movement within K-pop, encouraging viewers to rethink traditional notions of gender and identity.

Pages

91

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