Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Spring 2024

Date of Submission

2024-09-06

Advisor

Hajrah Rahman, Lecturer, Department of Social Sciences

Committee

Saqib Ahmed

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Keywords

Romantic Visual Media, Tropes, Relationship Expectations, Relationship Satisfaction, Pakistani Youth

Abstract

This research explored the relationship between the consumption of romantic visual media and the relationship expectations and satisfaction in Pakistani youth aged between 18 and 29. An extensive literature review revealed the gap in existing research regarding the impact of romantic visual media consumption on the expectations and satisfaction in romantic relationships in Pakistani youth, as well as the effect of prolonged viewing of specific tropes, which refer to the overarching theme used to portray the type of romantic relationship, allowing this research to address these gaps.

This research employed a quantitative method by issuing an online survey to 100 participants to measure several variables. These included consumption habits in hours, most enjoyed tropes, relationship expectations, relationship satisfaction, and perceived impact of media consumption on relationships. A quantitative analysis was conducted, employing statistical tests to examine the relationships between these variables.

The relevance of this research lies in its contribution to the discourse on the influence of visual media, particularly providing insight into the relationship between media consumption and relational dynamics, offering valuable implications for understanding the role of romantic cinematic media in shaping Pakistani youth’s personal beliefs about relationships.

Pages

33

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