Degree

BS (Social Sciences & Liberal Arts)

Faculty / School

Faculty of Business Administration (FBA)

Department

Department of Social Sciences & Liberal Arts

Date of Award

Spring 2017

Date of Submission

2021-08-03

Advisor

Dr. Sheba Saeed, Assistant Professor, Department of Social Sciences and Liberal Arts, IBA, Karachi.

Project Type

SSLA Culminating Experience

Access Type

Restricted Access

Abstract

This thesis seeks to explain that the difference in audience’s behavior in two of Pakistan’s most famous television game shows, Inaam Ghar and Neelam Ghar, can be attributed to the presence of a chance to gamble in the former and the absence of the same in the latter. Evidence and explanation of this presence of gambling in Inaam Ghar is provided in two main ways: (1) through the behavioral and cognitive approaches in psychological research; and, (2) via the semiotic and visual analyses of the two TV shows under consideration. While the former weaves the two theoretical approaches with data gathered through interviews with a sample of 10 participants who had attended Inaam Ghar, the latter conducts analyses on four episodes of Inaam Ghar and two of Neelam Ghar. Data from interviews suggest that the laypeople of Pakistan perceived Inaam Ghar as a game show along the lines of Islam and never thought of it as a show that reinforces gambling behavior. This thesis, henceforth, also proves to be an eye-opener for people who were mesmerized by Dr. Aamir Liaquat Husain’s personality as a religious scholar. Participants wishing to take this research forward should, thus, include interview of Inaam Ghar’s host, Dr. Husain, to get to know more about the issue raised here.

Pages

90

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