The extent to which product contents play a part in influencing a successful purchase online: a consumer behavior study in context to a brand
BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Sheikh Muhammad Irfan, Visiting Faculty, Department of Marketing
SSLA Culminating Experience
Consumer behavior, Product content, Online shopping, Visual representation, Purchasing behavior
The following research paper is targeted to studying consumer behavior towards online shopping and product content. It revolves around to find a relationship between product content and successful online purchase in contrast with a brand. The research uses a quantitative data analysis method, and the data is collected by circulating an online questionnaire to prospective consumers of the brand. The paper aims to highlight the contribution of product content as a significant factor in influencing a successful online purchase.
Zuberi, M. (2022). The extent to which product contents play a part in influencing a successful purchase online: a consumer behavior study in context to a brand (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/156
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