Degree
BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department
Department of Social Sciences & Liberal Arts
Date of Award
Spring 2022
Date of Submission
2022-08-28
Advisor
Sheikh Muhammad Irfan, Visiting Faculty, Department of Marketing
Project Type
SSLA Culminating Experience
Access Type
Restricted Access
Keywords
Consumer behavior, Product content, Online shopping, Visual representation, Purchasing behavior
Abstract
The following research paper is targeted to studying consumer behavior towards online shopping and product content. It revolves around to find a relationship between product content and successful online purchase in contrast with a brand. The research uses a quantitative data analysis method, and the data is collected by circulating an online questionnaire to prospective consumers of the brand. The paper aims to highlight the contribution of product content as a significant factor in influencing a successful online purchase.
Pages
44
Recommended Citation
Zuberi, M. (2022). The extent to which product contents play a part in influencing a successful purchase online: a consumer behavior study in context to a brand (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/156
The full text of this document is only accessible to authorized users.
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