Client Name

A. F. Ferguson

Faculty Advisor

Dr. Noureen Ayaz

SBS Thought Leadership Areas

Behavioural Studies

SBS Thought Leadership Area Justification

The study identified what drives motivation and attracts talent at the organization so that the employer can effectively position themselves as an employer of choice for human capital.

Aligned SDGs

GOAL 3: Good Health and Well-being

Aligned SDGs Justification

The well-being of employees was considered during the research to provide better value to existing and future employees, thereby attracting a higher quality of talent to the organization.

NDA

No

Abstract

This study analyses the People Value Proposition (PVP) of A.F. Ferguson & Co. to make the company more attractive to employees, both existing and future ones. A good PVP is necessary today to ensure organizations can attract, keep and inspire the best professionals. Two approaches are used in the study. Insights Gathered: Through surveys provided to current workers at A.F. Ferguson to explore what motivates them and what they consider to be the company’s weakest points. Objective Views: Acquired via online surveys from students, early-career workers and employees from other firms to understand how the market views and expects companies in the professional services sector. It was found that A.F. Ferguson’s existing PVP is recognized, provides educational opportunities and exposes employees to the industry. Still, differences were found in the areas of work-life balance, understanding career paths and views on the company’s common values. Some aspects of Ferguson’s PVP were found to be less attractive than those offered by competitor firms. Using the findings, the study recommends ways to address the gaps. They encompass introducing mentorship schemes, sharing more information about promotions and decisions, reforming work-life policies and making employees the focus of external communication. Aligning its PVP with what employees and new talent expect will confirm A.F. Ferguson as a leading company in consulting and audit.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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