Client Name

Maersk

Faculty Advisor

Dr. Nasir A. Afghan

SBS Thought Leadership Areas

Investment Decision Making

SBS Thought Leadership Area Justification

The selected thought leadership area of Investment Decision Making aligns closely with my Experiential Learning Project (ELP) on Maersk’s target market assessment, as the project required extensive application of strategic frameworks and financial analysis to evaluate opportunities in Pakistan’s trucking, air cargo, and warehousing sectors. By analyzing market size, competitive dynamics, and long-term growth potential, we generated data-driven insights that directly informed decisions on resource allocation, risk mitigation, and strategic expansion.

Aligned SDGs

GOAL 9: Industry, Innovation and Infrastructure

Aligned SDGs Justification

Goal 9: Industry, Innovation, and Infrastructure, aligns with my ELP as our project directly focused on assessing and strengthening Pakistan’s logistics infrastructure, including trucking, air cargo, and warehousing. By analyzing market gaps, inefficiencies, and opportunities for modernization, we provided insights that support the development of more reliable, innovative, and sustainable logistics solutions. This contributes to industrial growth, enhances supply chain resilience, and fosters innovation in an otherwise fragmented sector objectives that are at the core of SDG 9.

NDA

Yes

Abstract

This ELP presents a comprehensive target market assessment for A.P. Moller–Maersk as it expands into Pakistan’s inland logistics sector, focusing on trucking, air cargo, and warehousing. With Maersk’s global transition toward becoming an integrated logistics provider, our research aimed to provide data-driven insights into one of Pakistan’s most fragmented and under-researched industries. Using a combination of secondary research, market sizing methodologies, and strategic frameworks such as SWOT analysis and Porter’s Five Forces, we evaluated the opportunities, challenges, and competitiveness of these logistics sub-sectors. Key findings highlight the significant growth potential in road freight, the rising demand for air cargo in high-value goods, and the need for modern, technology-driven warehousing solutions to support e-commerce and industrial expansion. By bridging critical information gaps and outlining strategic implications, this project provides actionable recommendations to guide Maersk’s investment and market entry decisions, while contributing to the modernization and efficiency of Pakistan’s logistics infrastructure.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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Available for download on Sunday, September 22, 2030

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