Client Name

Meezan Bank Limited

Faculty Advisor

Dr. Mohsin Zahid Khawaja

SBS Thought Leadership Areas

Islamic Business and Finance

SBS Thought Leadership Area Justification

Meezan Bank is the leader in commercial Islamic Banking and Finance, and has committed itself to following strictly the Islamic Shariah and Jurisprudence in all its operations, even including the scope of digital and physical marketing through the use of AI, which this project was based on.

Aligned SDGs

GOAL 9: Industry, Innovation and Infrastructure

Aligned SDGs Justification

The project aligns closely with SDG 9, which emphasizes building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation. By exploring the integration of artificial intelligence into the marketing functions of Meezan Bank, the initiative directly supports the innovation pillar of this goal. It aims to enhance digital infrastructure within the Islamic banking sector, introduce intelligent automation in customer engagement, and improve operational efficiency through ethical and technology-driven solutions. Furthermore, by ensuring that these innovations are tailored to the socio-religious context of Pakistan, the project promotes inclusive innovation—ensuring that technological advancement remains accessible, relevant, and culturally aligned.

NDA

No

Abstract

This report presents an experiential learning project conducted in collaboration with Meezan Bank, focusing on the integration of artificial intelligence (AI) into the bank’s marketing strategy. The objective was to identify Shariah-compliant AI solutions that enhance customer engagement, personalization, and operational efficiency without compromising ethical standards. The project involved extensive secondary research, a comprehensive midterm review of global AI use cases, and primary data collection through customer surveys and focus group discussions. Based on insights gathered, the team proposed a set of tailored AI-driven marketing applications aligned with Meezan Bank’s values and customer expectations. The report outlines key findings, proposed solutions, and a structured roadmap for implementation, positioning the bank to lead responsible innovation in Islamic finance.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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