Client Name
Unilever Pakistan
Faculty Advisor
Dr. Abdulbasad Shaikh
SBS Thought Leadership Areas
Other
SBS Thought Leadership Area Justification
Understanding business administration and finance has allowed us to work on this project's marketing strategies, understanding consumers, and analyzing data.
Aligned SDGs
GOAL 9: Industry, Innovation and Infrastructure
Aligned SDGs Justification
The ELP can help optimize campaign performances to boost innovation in the person care section.
NDA
No
Abstract
The project is a synthesis of two applied concepts. It draws information on case studies and analysis of data to come up with a Data Collaboration & Governance Handbook in the context of digital marketing at Unilever Pakistan for the brands Dove and TRESemmé. Analysing such campaign situations as typical and identifying typical trends in data flows, quality problems, communications across teams, this work reveals pronounced principles to structure roles, duties, naming, and collaboration procedures.
The deliverable gives the leadership and teams simple rules to follow that could include elements such as data-sharing protocols, quality-check procedures, documentation schedules, and communication frequencies, without creating dashboards or conducting technical installations. The presentation to follow provides practical templates and governance routines, as well as illustrated examples based on cases analysed, to make sure that reliable insights and wise decisions are performed during the upcoming digital initiatives.
Document Type
Restricted Access
Document Name for Citation
Experiential Learning Project
Recommended Citation
Tauseef, A., Alim, K., Zehra, S., & Kayani, S. (2025). Devising a Digital Marketing Measurement Framework for Dove and Tresemme. Retrieved from https://ir.iba.edu.pk/sbselp/105
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