PersonaGenius - Smart Clustering for Persona Development

Munnazzah AslamFollow

Degree

Master of Science in Computer Science

Department

Department of Computer Science

School

School of Mathematics and Computer Science (SMCS)

Date of Submission

Spring 2024

Supervisor

Dr. Tariq Mahmood, Professor and Program Coordinator MS(CS) and MS(DS) Programs, School of Mathematics and Computer Science (SMCS)

Keywords

Machine learning, Generative AI, Smart Clustering

Abstract

Customer segmentation lies at the heart of effective marketing strategies, yet conventional methods often fail to capture the intricate nuances of diverse consumer bases. Our project aims to address this challenge by developing an innovative framework for customer persona development using advanced clustering techniques. Traditional demographic-centric approaches offer limited insights into consumer behavior, failing to account for psychographic traits, behavioral patterns, and pain points crucial for tailored marketing strategies. By leveraging algorithms such as K-means, hierarchical clustering, and DBSCAN, our framework seeks to overcome these limitations, enabling businesses to create detailed customer personas that provide a holistic understanding of their target audience. Furthermore, we bridge the gap between theoretical insights and practical application by implementing a user-friendly website. This platform empowers users to perform clustering analysis on their own data, facilitating the identification of customer segments and providing actionable insights into personalized marketing strategies. Our project combines research insights with user-friendly tools to modernize customer persona development and improve targeted marketing strategies in the digital era. Through the synergy of cutting-edge research and accessible technology, our project seeks to revolutionize customer persona development and elevate the efficacy of targeted marketing efforts.

Project Link: https://persona-genius.vercel.app/ Github Link: https://github.com/MunnazzahAslam/PersonaGenius

Document Type

Restricted Access

Submission Type

Research Project

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