Degree

Master of Science in Management

Faculty / School

School of Business Studies (SBS)

Department

Department of Management

Date of Submission

Fall 2021

Supervisor

Dr. Ashar Saleem, Assistant Professor and Program Director MS Management, Department of Management, Institute of Business Administration (IBA), Karachi

Committee Member 1

Dr. Ashar Saleem, Supervisor, Assistant Professor and Program Director MS Management, Department of Management, Institute of Business Administration (IBA), Karachi

Project Type

MS Management Research Project

Access Type

Restricted Access

Abstract

Due to the recent outbreak of COVID’19, business organizations have undergone massive changes worldwide. In the pharmaceutical industry in particular, the pandemic offered a serious challenge. There was a shift in consumer demands and needs which required a shift in companies’ strategy plan as well. The ability to bring about strategic shift within organizations always reflects on its dynamic capabilities. As the developing country context is of a volatile and dynamic nature, dynamic capabilities are known to provide competitive advantage to the firms. In order to explore this, the paper adopted qualitative research mainly using semi-structured interviews and secondary sources. I explored the types of dynamic capabilities used by MNCs and domestic firms to gain competitive advantage. This study successfully identified the different types of dynamic capabilities appropriate for multinationals: Branding, Alliancing and Effective deployment of R&D- and local organizations: Reconfiguration, seizing opportunities, Strong external relationships, and Adaptive capacity. The study also provides insights into why dynamic capabilities are different for MNCs versus local firms. In doing this, the research highlights the importance of global headquarters as a dynamic capabilities’ moderator in multinational firms.

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